Wall Street Journal Passes USA Today as Biggest
It’s official: The Wall Street Journal has overtaken USA Today for the title of biggest paper in the U.S.
The Wall Street Journal told Advertising Age today that its new report with the Audit Bureau of Circulations will show average paid circulation of 2.02 million copies over the six months ending in September, up from 2.01 million in the period a year earlier.
That will handily topple the longtime circulation champion USA Today, which told Editor & Publisher last week that it’s reporting average paid circulation of 1.88 million, down from nearly 2.3 million as a cover-price hike and declining hotel occupancy took their toll.
The Journal has been within striking distance of USA Today, the No. 1 paper for nearly a decade, since last spring’s results.
via Newspapers: Wall Street Journal Passes USA Today as Biggest – Advertising Age – MediaWorks.