Delta – a missed opportunity
I tried to reach Delta’s marketing folks with this idea a couple years ago. The bureaucracy is just too difficult to get through…
Close to Thanksgiving a couple years ago, I was flying home on Delta. I’d been flying enough to get the free First Class upgrades, and had a seat in the front. But… I decided to give it up to a soldier in uniform flying home for the holidays. It’s really not that great a sacrifice, but I thought what a great way to say “thanks” to a soldier returning from deployment. And what a nice memory/conversation that soldier would have once they got home, and reunited with his or her family…
It made me feel good… and I bet other Silver/Gold/Platinum members would opt to do the same, given the option. Or let the airline hold one seat out of First Class for some in uniform soldier coming home….
Surely one of the airlines can see a warm and fuzzy social marketing opportunity here?