Scarcity Marketing: Use the Fear of Shortage to Sell More
(I had to smile when I ran across this article… We’ve been using this for years. Scarcity and urgency…. 
bc)
In our discussion about marketing strategies this week, we’ve already covered cause marketing and relationship marketing. Today, we’re focusing on scarcity marketing.What is Scarcity Marketing?Scarcity marketing involves motivating people to buy something by telling them there is a shortage in what is available and a limited time to act. The goal is to create a sense of urgency through an aggressive call to action; to make people scared that they will not be able to acquire something that they want if they don’t act fast.
via Scarcity Marketing: Use the Fear of Shortage to Sell More.