MediaPost Publications Study Finds Affluents Believe Recovery Is Here
Despite all kinds of mixed economic tea leaves, a new study of consumer perception from Deloitte indicates that most Americans do believe financial recovery has arrived, and that view is especially strong among affluents.”Consumer confidence is really strengthening,” Scott Erickson, a partner in the firm's retail practice, tells Marketing Daily. “And people with higher incomes are more likely to believe we are in recovery.”About 63% of those in the survey say they are planning to spend the same or more with retailers this year than they did in 2009; 40% say they are more upbeat about the economy. And while 55% of consumers think the economy is in recovery, 65% of those who make more than $100,000 a year believe that is true.The survey also reported a marked improvement in people's perceptions of their household status, with 64% reporting that their financial status is either better or the same compared with a year ago. When asked that question just before the holidays, only 56% thought their household financial situation was the same or better.
via MediaPost Publications Study Finds Affluents Believe Recovery Is Here 05/24/2010.