Agency clients focused on TV
TV is tops for advertisers, for now. That’s the conclusion of a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, corporations continue to spend the majority of their ad budgets on television. STRATA is the leading provider of media buying/selling software and conducted the quarterly survey.TV remained the top advertising choice in the first quarter of 2010, with 41.8% of ad agencies saying their corporate clients are more focused on TV than any other medium. The number was down a whopping 27% from a year ago. Internet/digital advertising continues to increase with 68% reporting that their customers are more focused on digital than they were a year ago. “To advertisers, TV still matters,” said John Shelton, STRATA President/CEO. “But just as radio gave way to television, we can see that TV is slowly giving way to digital.
via STRATA | News.