About
Here is what clients & colleagues have said:
· “…a fountain of ideas, and contributing a dimension that none of us on the team have. Your positive nature, and soft assertiveness is greatly appreciated.”
· “…an intelligent, insightful, honest person who is candid, hard working and highly competent. He produced nationally recognized television..”
· “…I trust your judgment so much more than a lot of those expensive California consultants. You are versed on so many fronts, and are so able to offer advice on such a wide range of thought tracks or subjects. I would trust your insights and skills in any venue…”
· “…His ideas are based on good, solid educational practices, and are refreshing in this time of doing it quicker and cheaper…”
· “…His outstanding ability to think outside the box while acknowledging challenges and obstacles head-on is nothing short of remarkable, placing his clients in the position of being ahead of the curve…”
And here are some of my accomplishments, either working with my staff, or a team assembled by me:
· Complete branding and roll-out/introduction of an Open Heart Surgery Center
· Offshore marketing for resorts, second home communities, as well as product introduction into the US market from international locations
· Re-branding/complete retool of a reputation challenged high-end national club, and rebooting their membership sales
· Complete branding and roll-out of a new Labor and Delivery (LDRP) Patient Tower
· National online banner, search and display placement and campaigns
· Branding, budgeting, and complete national marketing campaign and sales of multiple high-end resort and second home communities
· Marketing campaigns for diagnostic centers, outpatient medical centers, psychiatric facilities, and other non-hospital based medical services
· Branding, and introduction of one of the most successful senior living centers, with assisted living as well as Alzheimer facility
· Crisis PR management
· Creation of client online social membership network websites
· Complete branding and introduction of a new Cancer Treatment Center
· Multi year work for the largest home health agency in NC
· Multi year work for the 6th largest hospital in NC
· Robust hospitality website development w/ reservation & cross promos
· Multi year work with the 5th largest county government in NC
· National public service campaigns
· Ongoing nurse recruitment campaigns
I absolutely LOVE what I do – and hope it shows. Every day is different – and the people I meet as clients, as well as the creative folks executing the work – are terrific.
I’ve been involved in marketing & branding in one capacity or another since the mid 70s! A career beginning in electronic media eventually gave way to opening my own successful advertising firm in 1986 – The Ad Works Agency, Inc. The agency won a number of accolades and Best of Show awards through the stewardship of 3 very talented Creative Directors; the first straight off a 20 year career on Madison Avenue with the big guns.
In the mid 90s, I began doing new business development for other firms across North America – specializing in high-end resort and recreational real estate. The first was Montana based Spiker Communications, agency for Stock Farm, Charles Schwab’s private membership club.
In the healthcare world, the agency has been instrumental in launching a new Heart Center, new Cancer Center, new LDRP and Patient Tower. Other clients have included a mental health center, various physical rehabilitation centers and diagnostic faciliities, the largest health system in the state of North Carolina, as well as the Malignant Hyperthermia Association.
Now with the advent of the Internet, new media has thrown most traditional agencies a real curve ball – the cultures are very different! It is rare to find a traditional firm, with new media skills and publicity all under one roof.
This is the basis for pulling together project specific teams – accountability, efficiency, expertise in their respective fields, and results. As a marketing strategist, I help flesh out your objectives – immediate and long term – and then go about the process of building and shepherding the group to accomplish these tasks.
I would welcome the opportunity to talk with you about your project!~
Bruce Cotton, President