16.06.2010 Articles, Marketing No Comments

Social Networking Study: Facebook Use Continues to Rise; Brand Participation and Engagement Heavily Welcomed by Social Networkers

51 Percent Say Social Sites the Best Way to Communicate with Friends and Family; 40 Percent Use Social Sites to Connect with Brands and ProductsPerformics today released results from “S-Net The Impact of Social Media,” a report from ROI Research Inc. roiresearch.com sponsored by Performics. The study explores how social media permeates consumers’ lives and [...]

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15.06.2010 Articles, Market Intelligence No Comments

Coffee and Email

A new study released today by ExactTarget found 58 percent of U.S. online consumers begin their day interacting with companies on email, compared to 20 percent who start their day on search engines and 11 percent on Facebook.
Based on more than 1,500 consumer interviews and surveys, Digital Morning, the first research brief in ExactTarget’s Subscribers, [...]

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07.06.2010 Articles, Economy No Comments

Wiser, cautious luxury retail buyers are back in the game

(I’d rather watch this story for a while longer, than actually act on it… bc)
High-end retailers Nordstrom and Neiman Marcus are reporting stronger sales. At the Ed Morse car lot in Brandon, Cadillac sales in April nearly tripled from a year ago, while its sister dealership in Tampa is having a run on the high-end [...]

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04.06.2010 Articles No Comments

Two Different Takes On Advertising While Under Media Scrutiny

Good news or bad news? When do you stop and start your advertising to contradict “news” messages?
For Toyota Motor Sales, the answer — right now, anyway — is to stop advertising, first at Southeastern TV stations and now at some Northeastern TV stations.
A couple of months ago the Toyota dealers association in the [...]

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04.06.2010 Articles No Comments

Rival Nets Angry At Fox For Upfront Pricing

Are ABC, CBS and NBC angry at Fox for its upfront negotiations?
Media executives say Fox could have set pricing for its upfront inventory higher than the average 8% or 9% price hikes it has received. In the weeks before the upfront market started, most senior network executives had been talking about hefty double-digit price increases [...]

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03.06.2010 Articles, Economy No Comments

More Bank-Owned Homes Likely to Hit the Market

It’s a bit like guessing how many pennies are in a gallon jug at the state fair, but housing analysts keep trying to count how many foreclosed homes banks and mortgage investors own.
Why should we care? Unlike at the state fair, there is no prize for guessing right. Still, if we can track the number [...]

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03.06.2010 Articles, Project News No Comments

Mortgage Holders Seize Four Seasons Dallas

Investors holding the $183 million mortgage on the Four Seasons Resort and Club Dallas now own the property after prevailing in a foreclosure auction this week.
US Bank, acting on behalf of investors that own the resort’s securitized mortgage, on Tuesday won the auction with a bid of $122 million, according to Foreclosure Listing Service Inc., [...]

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03.06.2010 Articles No Comments

Bad Day At Beach Better Than Good Day In Town?

Article from MediaPost – My agency just sent out the annual summer Friday schedule. But who are they kidding? I still barely keep up with what I'm working on Monday through Thursday. And the economy is still pretty bad. I'm afraid not to be seen at my desk working. Are summer Fridays [...]

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03.06.2010 Articles No Comments

Why Is Product Placement Okay On TV Without Disclosure?

We're still wondering if the FTC is really going to go after blogs that don't disclose financial relationships concerning products they're pitching. So far, the only action the FTC has taken (publicly) has been to investigate retailer Ann Taylor for giving bloggers gift cards — an action for which it was given a pass. In [...]

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02.06.2010 Articles, Economy No Comments

Four Seasons Agrees to Cost Cuts

Four Seasons Hotels & Resorts, famed for its top-flight hotels, has agreed to skimp on some of its signature features, bowing to pressures by some financially strapped owners of properties that bear its name.
Many Four Seasons hotels have stopped displaying huge vases of fresh flowers. Others are closing their high-end restaurants on slow days. And [...]

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