<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Club, Spa, Resort, and Healthcare Marketing&#187; BAD  marketing :(</title>
	<atom:link href="http://adwork.com/category/b-a-d-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://adwork.com</link>
	<description>U.S., Latin America, and the Caribbean</description>
	<lastBuildDate>Sun, 22 Aug 2010 14:10:33 +0000</lastBuildDate>
	
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Motorola phones and accessories</title>
		<link>http://adwork.com/2010/04/motorola-phones-and-accessories/</link>
		<comments>http://adwork.com/2010/04/motorola-phones-and-accessories/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 16:23:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BAD  marketing :(]]></category>

		<guid isPermaLink="false">http://adwork.com/?p=2019</guid>
		<description><![CDATA[I just happened to run across this site &#8211; attempting to  get some cell phone information. Here is how NOT to do a website. This has to be one of the worst commercial sites I have ever attempted to work with&#8230; unresponsive&#8230; loading, loading, loading&#8230;. unable to leave comments, apache errors&#8230; HellO? Anybody monitor this [...]]]></description>
			<content:encoded><![CDATA[<p>I just happened to run across this site &#8211; attempting to  get some cell phone information. Here is how NOT to do a website. This has to be one of the worst commercial sites I have ever attempted to work with&#8230; unresponsive&#8230; loading, loading, loading&#8230;. unable to leave comments, apache errors&#8230; HellO? Anybody monitor this place?  Wow&#8230; I hope the phones work better than this. Just lost a sale&#8230; poof.</p>
<p><a href="http://www.motorola.com/Consumers/US-EN/Home">Motorola phones and accessories &#8211; Motorola USA</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://adwork.com/2010/04/motorola-phones-and-accessories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Lure Conferences, Resort Hotels Drop the R-Word From Their Names</title>
		<link>http://adwork.com/2010/01/to-lure-conferences-resort-hotels-drop-the-r-word-from-their-names/</link>
		<comments>http://adwork.com/2010/01/to-lure-conferences-resort-hotels-drop-the-r-word-from-their-names/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:21:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[BAD  marketing :(]]></category>
		<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://adwork.com/?p=1835</guid>
		<description><![CDATA[(WOW&#8230; that&#8217;s all I can think of to say. Seriously? Drop resort from the name&#8230;?  I would think the people for whom that would be a problem &#8211; would be the very people who more than likely wouldn&#8217;t go to a resort. It is after all&#8230; a &#8230;resort. A place to escape. To relax. We&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>(WOW&#8230; that&#8217;s all I can think of to say. Seriously? Drop resort from the name&#8230;?  I would think the people for whom that would be a problem &#8211; would be the very people who more than likely wouldn&#8217;t go to a resort. It is after all&#8230; a &#8230;resort. A place to escape. To relax. We&#8217;ve gone off the deep end. Locally the news media chastises our public officials for going to a conference in another town &#8211; where travel expenses are required. That&#8217;s just stupid. Do we really want our public officials to work in a vacuum; never learn from others&#8217; mistakes or insight?</p>
<p>It&#8217;s the excess that should get the criticism. It&#8217;s the excess that should have the head lobbed off. Whatever happened to common sense. Hotel and lodge &#8230; that sounds like an exciting place to go&#8230; and makes &#8216;em stand out in all their advertising with all the other Super 8&#8217;s too, eh.   bc </p>
<p>p.s. I also think it&#8217;s asinine to think the president of one of the largest banks in the world isn&#8217;t going to fly to meetings in a personal jet. What is an executive&#8217;s time worth?  And just how successful is this bank as a result of his efforts?  If the guy is making that kind of success for his stockholders and firm &#8211; I bet they want to make his life pleasant. I don&#8217;t think this needs to be confused with the other excesses that are taking place in the financial world. Again though, that would take some common sense, which is more scarce than jobs at the moment.)</p>
<p>To attract business conferences in these tough times, some luxury resort hotels have resorted to a sort of strategy of last resort: They&#8217;re dropping the very word &#8220;resort&#8221; from their names.The Ballantyne Resort in Charlotte, N.C., changed its name during the summer to the Ballantyne Hotel &amp; Lodge after several corporate clients indicated it would have a better chance of landing their business if it weren&#8217;t called a resort. Same for the Westin Stonebriar near Dallas, formerly the Westin Stonebriar Hotel &amp; Resort. Ditto the Renaissance Orlando at Sea World, no longer the Renaissance Orlando Resort at Sea World.Other than the name-dropping, little else has changed. The bedsheets at the Ballantyne remain Egyptian cotton, and guests still can book an appointment at the spa. Guests at the Westin Stonebriar still can get a tee time for the property&#8217;s Tom Fazio-designed golf course. And those at the Loews Lake Las Vegas—a resort no more—aren&#8217;t deprived of the property&#8217;s &#8220;white-sand beach&#8221; on the lake nor master sushi chef Osamu &#8220;Fuji&#8221; Fujita&#8217;s culinary creations.&#8221;It doesn&#8217;t change who we are,&#8221; Renaissance Orlando sales director Gary Dybul said. &#8220;But there&#8217;s no reason to put roadblocks in the way&#8221; of landing conferences.That such trivial compromises are needed to salvage business is a sign of the times for luxury hotels and resorts. The industry is in the throes of its worst downturn since the Great Depression, with occupancy at historic lows and many properties facing foreclosure. Resorts must also contend with public backlash against the conferences they host.The resort stigma was stoked by widespread outcry late in 2008 about a $400,000 sales retreat that American International Group Inc. planned to host at the St. Regis Monarch Beach resort in Dana Point, Calif. Facing scorching criticism, AIG, the recipient of $180 billion in taxpayer assistance, canceled the event. The 400-room St. Regis couldn&#8217;t recover from the bad publicity and was foreclosed upon by one of its lenders, Citigroup Inc.</p>
<p>via <a href="http://online.wsj.com/article/SB10001424052748703822404575019212570293060.html?mod=WSJ_Hospitality_leftHeadlines">To Lure Conferences, Resort Hotels Drop the R-Word From Their Names &#8211; WSJ.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://adwork.com/2010/01/to-lure-conferences-resort-hotels-drop-the-r-word-from-their-names/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Delta &#8211; a missed opportunity</title>
		<link>http://adwork.com/2009/11/delta-a-missed-opportunity/</link>
		<comments>http://adwork.com/2009/11/delta-a-missed-opportunity/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 01:12:30 +0000</pubDate>
		<dc:creator>bc</dc:creator>
				<category><![CDATA[BAD  marketing :(]]></category>

		<guid isPermaLink="false">http://adwork.com/?p=1656</guid>
		<description><![CDATA[I tried to reach Delta&#8217;s marketing folks with this idea a couple years ago. The bureaucracy is just too difficult to get through&#8230;
Close to Thanksgiving a couple years ago, I was flying home on Delta. I&#8217;d been flying enough to get the free First Class upgrades, and had a seat in the front. But&#8230; I [...]]]></description>
			<content:encoded><![CDATA[<p>I tried to reach Delta&#8217;s marketing folks with this idea a couple years ago. The bureaucracy is just too difficult to get through&#8230;</p>
<p>Close to Thanksgiving a couple years ago, I was flying home on Delta. I&#8217;d been flying enough to get the free First Class upgrades, and had a seat in the front. But&#8230; I decided to give it up to a soldier in uniform flying home for the holidays. It&#8217;s really not that great a sacrifice, but I thought what a great way to say &#8220;thanks&#8221; to a soldier returning from deployment. And what a nice memory/conversation that soldier would have once they got home, and reunited with his or her family&#8230;</p>
<p>It made me feel good&#8230; and I bet other Silver/Gold/Platinum members would opt to do the same, given the option. Or let the airline hold one seat out of First Class for some in uniform soldier coming home&#8230;.</p>
<p>Surely one of the airlines can see a warm and fuzzy social marketing opportunity here?</p>
]]></content:encoded>
			<wfw:commentRss>http://adwork.com/2009/11/delta-a-missed-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hardees College Game promo</title>
		<link>http://adwork.com/2009/11/hardees-college-game-promo/</link>
		<comments>http://adwork.com/2009/11/hardees-college-game-promo/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 00:58:55 +0000</pubDate>
		<dc:creator>bc</dc:creator>
				<category><![CDATA[BAD  marketing :(]]></category>
		<category><![CDATA[bad marketing]]></category>

		<guid isPermaLink="false">http://adwork.com/?p=1654</guid>
		<description><![CDATA[Recently attended an ECU football game. Televised on ESPN. So&#8230; I guess it was at the half, a student randomly selected (not sure) came out to the 20 yard line, to attempt a field goal. IF he makes it&#8230; are you ready&#8230; he gets a Hardee&#8217;s BISCUIT !
A WHAT?  We&#8217;re in a SOLD OUT stadium, [...]]]></description>
			<content:encoded><![CDATA[<p>Recently attended an ECU football game. Televised on ESPN. So&#8230; I guess it was at the half, a student randomly selected (not sure) came out to the 20 yard line, to attempt a field goal. IF he makes it&#8230; are you ready&#8230; he gets a Hardee&#8217;s BISCUIT !</p>
<p>A WHAT?  We&#8217;re in a SOLD OUT stadium, in NC, the epicenter of Hardee&#8217;s red neck &#8220;the trouble with two girlfriends is&#8221;&#8230; positioning strategy&#8230;.45,000+ people&#8230; and they&#8217;re going to giveaway&#8230;. a biscuit?</p>
<p>Presumably this is/should be a biscuit for every student in attendance that night&#8230; but either way, it still came off sounding ULTRA cheap for a major fast food company to offer up a &#8230;. come on&#8230; how often has anyone made this field goal anyway? You&#8217;re getting a ton of publicity every time you do this stunt. Put something out there that makes it sound like you really were being magnanimous&#8230; Give &#8216;em a BREAKFAST ! They&#8217;re college kids&#8230;  A biscuit?   Ouch.</p>
]]></content:encoded>
			<wfw:commentRss>http://adwork.com/2009/11/hardees-college-game-promo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
