Club, Spa, Resort, and Healthcare Marketing» Internet

MediaPost Publications [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory

admin — Thu, 27 May 2010 08:47:07 +0000

Making sure the correct ad serves up at the perfect time across ad networks has never been easy, but doing so across real-time bid (RTB) platforms in milliseconds, as well as non-RTB environments, gets even trickier. But [x+1] CEO John Nardone says the company has figured out a way to make it work.

On Wednesday, [x+1] announced an upgrade to its Predictive Optimization Engine (POE) platform that allows agencies and marketers to automatically optimize online ad impression bids. The platform now provides impression-by-impression bidding on exchange and non-exchange inventory through an intuitive user interface [UI]. It becomes available June 15.

Think of it this way. Someone clicks on a link. And by the time it takes for the browser to connect to the Web site, POE matches the data in the cookie to analyze and verify the characteristics of the data.

POE must look up the model for the client to determine the ad buy. It generates the bid and pushes the information back to the exchange. Chances are the same ad gets multiple bids simultaneously. The platform also must communicate to the ad server to pull the correct content and serve up the advertisement. Whew.

Nardone explains the 60 milliseconds is the service-level requirement from ad exchanges, a requirement that gives them enough time to serve ad without causing a delay in rendering the Web page. It's an incredible technical challenge, especially when there are thousands of transactions per second.

via MediaPost Publications [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory 05/26/2010.

The Conversation Prism…

bc — Wed, 07 Apr 2010 18:32:54 +0000

This has been around a while, but seems to be resurfacing since the poster went on sale. It is a nice tool to jog your mind, to see what options are available to you as you develop marketing strategies. The creator, Brian Solis recently spoke at the ConnectNow conference. I think this is a good review of the comments on social media from that conference. Here’s the link: MissingLinkNZ.co.nz

Resort Marketing – Second Home Community

admin — Fri, 23 Oct 2009 01:48:28 +0000

Concept development for eco/nature second home community

Website for condo project

Bruce Cotton — Thu, 15 Oct 2009 15:57:23 +0000

High end second home condo development in the Emerald Isle area of North Carolina. Sound and ocean side offering, with family amenities and boat launch on site.

Website development for fly fishing club

Bruce Cotton — Thu, 15 Oct 2009 14:42:07 +0000

Project involved re-branding club, new name, new collateral and new web work; including social media, email campaigns, and Internet presence.

Resort Marketing – website concept for second home community

Bruce Cotton — Sun, 11 Oct 2009 00:41:25 +0000

Western North Carolina second home community. Website featured the regional assets as well as those found within the community.

Conservation and nature themed second home community

Bruce Cotton — Sat, 10 Oct 2009 15:41:11 +0000

Internet marketing, resort marketing, second home community marketing, conservation themed community, nature themed marketing

Resort marketing – eBlast for condo development

Bruce Cotton — Sat, 10 Oct 2009 07:12:07 +0000

Email eBlast for marketing coastal condominium project.

Resort Marketing – Bachmann Springs

Bruce Cotton — Sat, 10 Oct 2009 05:54:15 +0000

Consulting work for second home community in Arizona.

Resort Marketing – Antigua

Bruce Cotton — Sat, 10 Oct 2009 05:51:20 +0000

Resort community in northwest Antigua.