A new study released today by ExactTarget found 58 percent of U.S. online consumers begin their day interacting with companies on email, compared to 20 percent who start their day on search engines and 11 percent on Facebook.
Based on more than 1,500 consumer interviews and surveys, Digital Morning, the first research brief in ExactTarget’s Subscribers, [...]
(I have had this conversation numerous times with clients in remote locations – who “poo-pooed” their customers inability to get either cell coverage or Internet access; claiming it gave them an “escape”. Bull. Glad to see the results here … bc)
No matter where vacationers migrate this summer, chances are slim that they will completely disconnect [...]
This has been around a while, but seems to be resurfacing since the poster went on sale. It is a nice tool to jog your mind, to see what options are available to you as you develop marketing strategies. The creator, Brian Solis recently spoke at the ConnectNow conference. I think this is a good [...]
Read moreOne of the more controversial marketing techniques to emerge from the challenging business climate that prevailed in 2009 is “flash selling,” or the blasting of time-sensitive offers to targeted prospects via email. The technique started in the airline business as a way in which to liquidate unsold inventory on selected routes. Hotel companies trying to [...]
Read moreAs in other industries, social networks like Twitter and Facebook are proving effective and inexpensive marketing tools for hotels. Through them, hotels offer exclusive deals and try to build consumer connections to their brand. There are more direct business benefits, as well.
One is driving traffic directly to a hotel’s web site. If customers book rooms [...]
Email has not only been spared the ax that fell heavily on most marketing budget line items, it seems to have actually benefited from the down economy. This boon wasn’t skewed by a few email-reliant sectors, it occurred in every industry participating in our benchmark survey.
via MarketingSherpa: New Chart: Email Spending Sped Up as the [...]
New data suggest that foreclosures are rising in more expensive housing markets.
About 30% of foreclosures in June involved homes in the top third of local housing values, up from 16% when the foreclosure crisis began three years ago, according to new data from real-estate Web site Zillow.com. The bottom one-third of housing markets, by home [...]
Sales of luxury goods, everything from apparel, to jewelry and leather goods, are likely to fall globally by 8% this year, to about $227 billion, according to a revised estimate.
The forecast, to be released this morning by consultants Bain & Co., narrows the global decline that Bain had forecast six months ago. In April, it [...]
In one the priciest land deals seen in Florida in years, an affiliate of Buenos Aires-based Consultatio, S.A. paid $78 million or $1,738 per square foot for a 10.3-acre oceanfront site that previously housed the 300-room, eight-story Sonesta Beach Resort in Key Biscayne, FL.
The price equates to about $7.5 million per acre.
The sellers were [...]
LAGUNA BEACH With the coastal Orange County luxury housing market seeing hefty price reductions and closed sales considerably lower than the original asking price, it seems as though the collapse of home values has finally hit the multimillion dollar home market.
A total of 291 homes priced at $1 million or higher in Laguna Beach, Newport [...]
Internet Marketing news MarketingYak