This is about a 30-45 minute interview with a couple marketing experts talking about the influence of marketing in today’s world. Of particular interest is the acknowledgement of influence in peer to peer word of mouth, and the power of the Internet. Good listen…bc
The power of marketing — of branding a product or company — [...]
As anyone who has had the pleasure of doing web design and development through marketing agencies knows, Flash tends to be wildly popular among clients and wildly unpopular among, well, pretty much everyone else. Part of the reason for this is because Flash is so inherently un-Googleable; anything that goes into a Flash-only website is [...]
Read moreOne of the big marketing trends of this young century – consumers trading up for luxury goods- has been derailed by a down economy. The old wealthy continue spending as if nothing has changed, but aspiring affluentâs yen for luxury has vanished. And since Thanksgiving, about 7.6 million millionaires most likely to buy high-end goods [...]
Read more(We’ve been pushing this blog medium for some time now…bc) This spring, BlogHer partnered with Compass Partners to do a sweeping social media benchmark study of more than 6,000 women. We surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s network (BlogHer.com our syndicate of 1,500 blogs). The results? [...]
Read moreWhere in the world will you find one of the hottest destinations for the high net worth? You might consider the hot spots of Dubai or Turks and Caicos—or favorite destinations such as Aspen, Palm Beach or Monaco. But to travel in the company of millionaires, you need only go as far as the nearest [...]
Read moreWhen it comes to shopping, researchers at the University of Iowa have found that sometimes ignorance really is bliss.
In what they term the Blissful Ignorance Effect, researchers at the university’s Tippie College of Business found that people who have only a little information about a product are happier with that product than people who have [...]
Big boomer windfall not materializing the way many planned.
The vast amount wealth that many predicted would be transferred between the “greatest generation” and the baby boomers is looking to be a bust.
The much ballyhooed $17 trillion that is supposed to change hands over the next 20 years may be far less, because of longer life [...]
There is a joke “I know my advertising is working…I’m just not sure which half!”
Not so in today’s marketplace. It’s a relatively simple process to effectively track your advertising. Wouldn’t you love to know precisely what is and isn’t producing your leads or prospects?
We use a series of unique toll free 800 numbers placed [...]
I recently received a telemarketing solicitation from MerchantCircle.com, so I decided to do a bit of reading…this analysis from one blogger gives good insight. (bc)
I was wandering around the Blogosphere when I got home from New York SEO Class and came across a post at rmay’s blog about MerchantCircle. He was essentially complaining about the [...]
I have been preaching this one for some time now. Great article, although perhaps a little more indepth than some may wish to get involved in reading. We are already incorporating some of these concepts into our current client marketing efforts…(bc) From Trendwatching:
The non-competitive and the downright incompetent have very few stones left to hide [...]
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