An experiment was recently conducted examining the effectiveness of seven different types of online advertising. The researchers’ conclusions were interesting and relevant to businesses trying to figure out how to properly leverage social media and online marketing to engage their customer base. It turned out that corporate pages with logos (such as Facebook Fan Pages) [...]
Read more51 Percent Say Social Sites the Best Way to Communicate with Friends and Family; 40 Percent Use Social Sites to Connect with Brands and ProductsPerformics today released results from “S-Net The Impact of Social Media,” a report from ROI Research Inc. roiresearch.com sponsored by Performics. The study explores how social media permeates consumers’ lives and [...]
Read moreThere’s no arguing that word of mouth WOM marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline.A recent study from Yahoo on WOM marketing demonstrates that the Internet has grown more influential when it comes to informing people through [...]
Read moreTV is tops for advertisers, for now. That’s the conclusion of a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, corporations continue to spend the majority of their ad budgets on television. STRATA is the leading provider of media buying/selling software and conducted [...]
Read moreThe smell of steak along Highway 150 in Mooresville is coming from what could be a one-of-a-kind scented billboard for a grocery store.
The billboard for Bloom, a division of Food Lion, is fashioned into the shape of a gigantic piece of steak on a fork. However, the most appetizing part of the billboard might not [...]
Online condom store Condomerie has created an HIV awareness campaign using Chatroulette as a media channel.
For the uninitiated, Chatroulette works like a cross between Skype and StumbleUpon, pairing random strangers from around the world together for webcam conversations. Participants can choose to either chat to the person they have found themselves matched with or press [...]
Luxury jeweler Tiffany & Co. says its first-quarter sales rose 22% to $633.6 million, with most regions and product categories showing gains. The better-than-forecast results pushed net earnings up 135% to $64.4 million. Overall, same-store sales increased 10%, and in the Americas, they rose 15%. (Sales at its New York flagship jumped 26%.)
“Our business performed [...]
The Boomer generation is a critical audience for marketers. By 2015, those aged 50 and older will represent 45% of the U.S. population, according to AARP. And currently, Baby Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power, according to ThirdAge.
However, marketers regularly use small text on their [...]
Tired of Facebook mania dominating the news? Blame it on the girls, at least according to a study undertaken for the U.K.’s National Family Week, which found that the social networking site has become one of the most important things in their lives.
We’re talking about fairly young girls, ages 8 to 15. Forty percent of [...]
(Article from adage.com – Josh Bernoff… He is actually assuming that of these billions of impressions and posts, all of them have value. I think the ad world is consumed with social media right now… While I love social networking/online communities, etc… I do think too much is being made of some of the dribble [...]
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