Portfolio | Club, Spa, Resort, and Healthcare Marketing

23.10.2009 Collateral Work, Portfolio, Print No Comments

Resort Marketing – Second Home Print

Print/Magazine for second home community

22.10.2009 Concepts, Portfolio No Comments

Resort Marketing – Design Charette

22.10.2009 Collateral Work, Portfolio No Comments

Resort Marketing – Second Home Community

22.10.2009 Collateral Work, Portfolio, Print No Comments

Resort Marketing – Second Home Community

15.10.2009 Collateral Work, Portfolio, Resort marketing No Comments

Club Marketing – Strategic Planning

Timeline for rebranding/repositioning client.

15.10.2009 Internet, Portfolio No Comments

Website for condo project

Resort marketing, condo marketing, second home community marketing, affluent marketing

15.10.2009 Collateral Work, Portfolio No Comments

Resort Marketing – Rebranding

New logo work and re-branding for Maggie Valley Resort.

15.10.2009 Club Marketing, Internet, Portfolio No Comments

Website development for fly fishing club

Project involved re-branding club, new name, new collateral and new web work; including social media, email campaigns, and Internet presence.

10.10.2009 Internet, Portfolio, Resort marketing No Comments

Resort Marketing – website concept for second home community

Western North Carolina second home community. Website featured the regional assets as well as those found within the community.

10.10.2009 Collateral Work, Portfolio, Resort marketing No Comments

Rendering for wilderness project

Concept rendering for early stage of project

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Internet Marketing news

Designing a Web site that Captures Consumers
What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again. […]
Designing a Web site that Captures Consumers
What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again. […]
CDC integrated campaign educates teens about HIV
To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4. […]
Pac-10 Conference names Leighton its first CMO
Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5. […]
Omniture and Facebook extend partnership to search, display ads
Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and track its effectiveness on the social media site. The platform will debut at the end of this year. […]
Domino's 'Pizza turnaround' represents about-face in marketing and product
There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. That is what Domino's delivers with its new "Pizza Turnaround" ad campaign, and the message is on target. […]
Domino's 'Pizza turnaround' represents about-face in marketing and product
There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. That is what Domino's delivers with its new "Pizza Turnaround" ad campaign, and the message is on target. […]

MarketingYak

MarketingSherpa Interview 13: Hunter Boyle, Managing Editor, MarketingExperiments
Hunter Boyle has been testing the idea of sending campaigns at the brink of dawn and in the wee hours of the morning. The results were surprising, to say the least. He provides insight about time-of-day emailing, the potential for geographical segmentation and other intriguing thoughts about increasing campaign response. For more information, visit www.mar […]
MarketingSherpa Interview 12: Michael Veit, Sr. Manager, Database Marketing & Measurement Group, RSA Security
Michael Veit is presenting at this year’s B-to-B Demand Generation Summit the Case Study “Optimizing a Paid Search Marketing Program through Testing and Measurement.” In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing ca […]
MarketingSherpa Interview 11: Stefan Tornquist, Research Director, MarketingSherpa
The downturn in the economy is making it tough on the marketing community – especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February? Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consum […]
MarketingSherpa Interview 10: Diana Voigt, Marketing Manager, HalloweenExpress.com
Diana Voigt talks about what she's learned over eight years of doing Halloween-themed email marketing. Diana provides insight into how marketers of all stripes can take advantage of the season, while incorporating its themes into their email campaigns that promote their normal line of products. She shares advice about subject lines, design elements, t […]
MarketingSherpa Interview 09: Dawn Brister, Integrated Marketing Communications Manager, Cisco
Dawn Brister will be presenting the Case Study “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%.” In this interview she discusses different types of contests and how to evaluate the best ones for your marketing goals. This year Cisco freshened its awards program and Dawn talks about different strategies to ge […]
MarketingSherpa Interview 08: Jason Billingsley, VP Innovation, Elastic Path Software
Jason Billingsley talks about his B-to-B Demand Generation Summit presentation, “How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software.” Jason provides insight into how marketers can take advantage of blogging, and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on […]
MarketingSherpa Interview 07: MarketingSherpa’s Business Technology Marketing Benchmark Guide
The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director, Stefan Tornquist, talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports. This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks […]

Club, Spa, Resort, and Healthcare Marketing

Resort Marketing – Second Home Print

Resort Marketing – Design Charette

Resort Marketing – Second Home Community

Resort Marketing – Second Home Community

Club Marketing – Strategic Planning

Website for condo project

Resort Marketing – Rebranding

Website development for fly fishing club

Resort Marketing – website concept for second home community

Rendering for wilderness project

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