Resort Marketing – Second Home Print
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- Marketers have data, but unsure what to do with it: Unica studyAlthough marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm. […]
- Ragu 'Good Start' contest targets momsUnilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August. […]
- Men's Wearhouse launches tuxedo campaign for prom seasonRetailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July. […]
- Inbox Insider: Video inches its way into e-mailVideo in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly. […]
- Inbox Insider: Video inches its way into e-mailVideo in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly. […]
- How word-of-mouth fuels e-mail campaignsCustomer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers […]
- How word-of-mouth fuels e-mail campaignsCustomer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers […]
TechDirt… ah yes, one of my favorites
- MPAA Brags About How Awesome The Movie Business Is; Right After It Claims File Sharing Is Destroying The IndustryYou gotta love the MPAA for the sheer Hollywood brashness of two recent press releases, that the Washington Post's Rob Pegoraro decided to compare and call the MPAA on its blatant dishonesty. The first press release, from back in December, was all about how the internet and file trading were killing the industry: Yet our industry faces the relentless […]
- James Murdoch Is Very, Very Confused About Copyright Infringement (And So Is His Dad, Rupert)TorrentFreak has an article about how Ari Emanuel, brother of Obama chief of staff Rahm Emanuel and the "inspiration" for Jeremy Piven's "Ari Gold" character in the show Entourage, is claiming that he's talking to President Obama about implementing a three strikes law in the US. While I'm sure he's talking, I'm a […]
- Unwilling To Compete, Canadian Booksellers Association Tries To Block Amazon Distribution Centerjprlk was the first of a few of you to send in the news that the Canadian Booksellers' Association is apparently so afraid of competition from Amazon, that it's asking the government to block the company from building a distribution center north of the border. Apparently, they're relying on some ridiculous rules about "foreign ownership, […]
- Energizer Introduces USB Battery Charger With Bonus Rootkit Feature [Update]Update: As lots of folks are pointing out in the comments, this appears to have been included by some third party or disgruntled employee or something, rather than Energizer itself. Energizer has recalled the products and is investigating. Apologies for suggesting that this may have been intentional on Energizer's part. The original post follows: Som […]
- Newspapers Gaming Google With Questionable TacticsThere was some hubbub earlier this month when sex columnist Violet Blue discovered that one of her old columns for the SF Chronicle had been altered by the Chronicle's online site, SFGate.com. She was upset that the changes implied the article said the opposite of what it actually said -- and found it odd that, beyond that, all the links and comments w […]
- Forget The Doom & Gloom; Look How Good Things Are In The Book BusinessThe book publishing business really does seem to be going through the same process that the recording industry went through not so long ago. That is, it's crying about all the doom and gloom. Layoffs are rampant, and there are all sorts of concerns about how the industry is going to survive. Yet, as with the music business, if you step back and look […]
- Classical Music Composers Debating The Value Of Free Tooscott mc laughlin alerts us to an interesting blog post from the composer Kyle Gann, discussing his feelings on posting musical scores as free PDFs online. Gann does this happily, but a publisher he was speaking with was upset that this created "unfair competition." Gann doesn't find the argument convincing in the slightest, and explains why […]
- Turkish Reporters Finally Point Out That The Gov't Should Drop Its Silly YouTube BanTurkish courts have been really quick to ban various websites for flimsy reasons. A few years ago it went back and forth a few times before banning YouTube entirely, just because of a juvenile video on the site. However, it's now been nearly two years since the last YouTube ban was put in place, and it hasn't been lifted. Apparently, a bunch of […]
- Brazil Moves Forward With Plan To Ignore US Patents And Copyrights After US Refuses To Abide By WTO RulingTwo years ago, we noted that Brazil had asked the WTO for permission to ignore certain US patents and copyrights as a retaliation against the US's refusal to abide by a WTO ruling. This is, of course, typical of the US. When the WTO sides with the US on certain issues, you see the US and industry lobbyists go nuts about how those countries need to cap […]
- Lessig Gives A Well-Timed Speech To The Italian Parliament On Internet FreedomWe have noted, recently, that Italian laws and politicians seem to have a somewhat troubling view of the internet, where they are quick to blame the internet for anything bad that happens, and then look to pass laws that would throw out plenty of good just to protect against the possibility of any bad happening. This, of course, culminated just recently in […]