Club, Spa, Resort, and Healthcare Marketing

Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data. […]

Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer. […]

Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall. […]

The marketing implications and opportunities presented by social media are dominating the marketing conversation right now, but marketers continue to struggle with ways to deploy social media, maintain a presence in social networking circles, integrate social advertising with other media channels and monetize those efforts. […]

The marketing implications and opportunities presented by social media are dominating the marketing conversation right now, but marketers continue to struggle with ways to deploy social media, maintain a presence in social networking circles, integrate social advertising with other media channels and monetize those efforts. […]

Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show. […]

Tips on implementing e-mail plug-ins, identifying web visitors, engaging with digital media and more […]

Hunter Boyle has been testing the idea of sending campaigns at the brink of dawn and in the wee hours of the morning. The results were surprising, to say the least. He provides insight about time-of-day emailing, the potential for geographical segmentation and other intriguing thoughts about increasing campaign response. For more information, visit www.marke […]

Michael Veit is presenting at this year’s B-to-B Demand Generation Summit the Case Study “Optimizing a Paid Search Marketing Program through Testing and Measurement.” In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing camp […]

The downturn in the economy is making it tough on the marketing community – especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February? Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consume […]

Diana Voigt talks about what she's learned over eight years of doing Halloween-themed email marketing. Diana provides insight into how marketers of all stripes can take advantage of the season, while incorporating its themes into their email campaigns that promote their normal line of products. She shares advice about subject lines, design elements, the […]

Dawn Brister will be presenting the Case Study “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%.” In this interview she discusses different types of contests and how to evaluate the best ones for your marketing goals. This year Cisco freshened its awards program and Dawn talks about different strategies to get […]

Jason Billingsley talks about his B-to-B Demand Generation Summit presentation, “How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software.” Jason provides insight into how marketers can take advantage of blogging, and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on […]

The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director, Stefan Tornquist, talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports. This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks an […]