Club, Spa, Resort, and Healthcare Marketing

The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media. […]

Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L. […]

Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, 'Points for Pakistan,' with other social and new media companies. The effort includes data collection, a Facebook page and e-mail elements. […]

The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food." […]

Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising. […]

Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection. […]

Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes. […]

Hunter Boyle has been testing the idea of sending campaigns at the brink of dawn and in the wee hours of the morning. The results were surprising, to say the least. He provides insight about time-of-day emailing, the potential for geographical segmentation and other intriguing thoughts about increasing campaign response. For more information, visit www.marke […]

Michael Veit is presenting at this year’s B-to-B Demand Generation Summit the Case Study “Optimizing a Paid Search Marketing Program through Testing and Measurement.” In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing camp […]

The downturn in the economy is making it tough on the marketing community – especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February? Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consume […]

Diana Voigt talks about what she's learned over eight years of doing Halloween-themed email marketing. Diana provides insight into how marketers of all stripes can take advantage of the season, while incorporating its themes into their email campaigns that promote their normal line of products. She shares advice about subject lines, design elements, the […]

Dawn Brister will be presenting the Case Study “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%.” In this interview she discusses different types of contests and how to evaluate the best ones for your marketing goals. This year Cisco freshened its awards program and Dawn talks about different strategies to get […]

Jason Billingsley talks about his B-to-B Demand Generation Summit presentation, “How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software.” Jason provides insight into how marketers can take advantage of blogging, and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on […]

The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director, Stefan Tornquist, talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports. This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks an […]