Sales | Club, Spa, Resort, and Healthcare Marketing

19.10.2009 Publicity, Sales No Comments

Resort Marketing – Publicity

PR for second home community

15.10.2009 Collateral Work, Resort marketing, Sales No Comments

Launch Marketing for second home community

Launch Marketing, Resort Marketing, Internet marketing for resort communities

10.10.2009 Sales No Comments

Resort Marketing – Launch

Sales Launch Weekend for resort/second home community.

From: BUILDER May 2007

Luring Sales
A two-day exclusive event at Firefly Cove results in a per-hour sales pace of eight home sites and $5 million in revenue.

On a rainy Saturday morning last October, the developers of the low-density, lakeside resort project Firefly Cove, on Lake Lure near Asheville, N.C., [...]

10.10.2009 Collateral Work, Internet, Sales No Comments

Resort Marketing – Bachmann Springs

Consulting work for second home community in Arizona.

Club, Spa, Resort & Healthcare Marketing – U.S., Latin America, and the Caribbean

A resource for developers of private clubs, spas and resort properties, as well as healthcare facilities in North America. Marketing assistance for your project: Consulting, branding, new media, publicity, email campaigns, SEO, Internet advertising, behavioral target marketing, collateral, Internet launches, advertising, & custom research. We also offer online & offline campaign tracking! Since 1986.

Contact Bruce Cotton at 910-509-1500, or email me at bc@adwork.com. Thanks! Member Urban Land Institute (ULI)

Email Marketing

Ragu 'Good Start' contest targets moms
Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August. […]
Men's Wearhouse launches tuxedo campaign for prom season
Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July. […]
Inbox Insider: Video inches its way into e-mail
Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly. […]
Inbox Insider: Video inches its way into e-mail
Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly. […]
How word-of-mouth fuels e-mail campaigns
Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers […]
How word-of-mouth fuels e-mail campaigns
Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers […]
Inbox Insider: Spammers disguised as legitimate brands
Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands. […]

TechDirt… ah yes, one of my favorites

Where's The Outrage Over The Gov't Brushing Mass Privacy Violations Under The Rug?
I have to admit that I've been a bit in shock over Congress's decision to simply renew the Patriot Act, recently, without a single safeguard to protect against abuse. That's because just before all this happened, we wrote about how a report from the government found (not for the first time) that the FBI regularly abused its authority to get p […]
Society Doesn't Know How To Deal With Abundance
There's a great post about a recent Clay Shirky talk that highlights one of the key reasons why I think so many people have trouble understanding the economics of abundance. In the talk Shirky points out that, as a society, we're not really hard-wired to deal with abundance: Abundance breaks more things than scarcity does. Society knows how to r […]
Surprising, But True: Disney Gives Up Trademark Claim Over Mascot Duck
Last year, we wrote about how the University of Oregon cracked down on a great student video supporting the school's football team, because the team's mascot was in the video. Why should that matter? Well, it turns out that the team's mascot looks quite a bit like Donald Duck, whose trademark is (of course) owned by Disney. It turns out tha […]
Pointless Stats: Number Of Patents Held By Apple, Google And HTC
A bunch of news sites have been playing up a minor item in a Deutsche Bank note to clients about how Apple has a lot more patents than Google or HTC. I have to say, this is one of the most meaningless bits of data out there, and it's getting way too much attention for its import. First of all, it looks like the report counted overall patents -- not ev […]
The Real Problem With The Economy: Misallocation Of Capital?
Andy Kessler has one of his standard thought-provoking opinion pieces discussing the economy of the past decade, suggesting that the real lesson learned from the past decade is the dangers of bad gov't policies leading to misallocated capital. Starting with bad telco regulations in the 90s that drove a bubble in unnecessary and misguided investment in […]
How Does Copyright Apply To Your Kids' Monster Drawings?
Justin Levine has an interesting blog post up about a book I hadn't heard of, called The Monster Engine. The author, Dave Devries, took children's drawings of monsters, and turned them into paintings that use the identical line structure of the kid's drawings (he projects them on the wall and then draws over them). Apparently, Devries' […]
More Bloggers Suing For Gov't Press Passes
We recently wrote about how a lawsuit filed by three alternative publication reporters against NYC for denying them press passes to NY Police press conferences ended in a settlement with NY setting up new rules for getting press credentials. There was a fair amount of back and forth in the comments, with some still believing the lawsuit was sound, even thou […]
Canadian City Asks Google To Reshoot Street View Shots To Get Rid Of Crime Scene
We've seen all sorts of governments complaining about aspects of Google's Street View offering, but here's a first. Reader Joe points out that the city of Windsor, Ontario, has asked Google to come back and reshoot a certain location, because the current images capture a "murder crime scene" with police tape, police car and (apparen […]
Another Reason To Worry About DMCA Takedowns: Collateral Damage
In the wake of the DMCA takedown notice that forced Cryptome offline, the EFF is pointing out yet another massive in with the DMCA's notice-and-takedown setup: it leads to a ton of collateral damage in getting legitimate, authorized, non-infringing content blocked by overzealous takedowns. Obviously, there are lots of cases of false takedowns or where […]
American Idol Contestants Have To Give Up Their Social Media Presence?
Apparently, you don't just commit to handing over your music recordings if you enter American Idol, but now you have to give up your ability to build your own brand, as well. Hypebot alerts us to the news that American Idol contestants for the latest season were all forced to shut down their Facebook, MySpace and Twitter usage, and point everyone direc […]

Club, Spa, Resort, and Healthcare Marketing