Portfolio | Club, Spa, Resort, and Healthcare Marketing

22.10.2009 Club Marketing No Comments

Club Marketing – Private Fly Fishing Membership Club

Vision brochure, collateral for membership sales

22.10.2009 Collateral Work No Comments

Resort Marketing – Print/Magazine – Second Home

19.10.2009 Publicity, Sales No Comments

Resort Marketing – Publicity

PR for second home community

15.10.2009 Collateral Work, Resort marketing, Sales No Comments

Launch Marketing for second home community

Launch Marketing, Resort Marketing, Internet marketing for resort communities

15.10.2009 Collateral Work, Portfolio, Resort marketing No Comments

Club Marketing – Strategic Planning

Timeline for rebranding/repositioning client.

15.10.2009 Internet, Portfolio No Comments

Website for condo project

Resort marketing, condo marketing, second home community marketing, affluent marketing

15.10.2009 Collateral Work, Portfolio No Comments

Resort Marketing – Rebranding

New logo work and re-branding for Maggie Valley Resort.

15.10.2009 Club Marketing, Internet, Portfolio No Comments

Website development for fly fishing club

Project involved re-branding club, new name, new collateral and new web work; including social media, email campaigns, and Internet presence.

10.10.2009 Concepts, Resort marketing No Comments

Resort Marketing – Firefly Cove

Following design charette to determine best use of land - renderings were created to help early adopters embrace the concept.

10.10.2009 Internet, Portfolio, Resort marketing No Comments

Resort Marketing – website concept for second home community

Western North Carolina second home community. Website featured the regional assets as well as those found within the community.

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Club, Spa, Resort & Healthcare Marketing – U.S., Latin America, and the Caribbean

A resource for developers of private clubs, spas and resort properties, as well as healthcare facilities in North America. Marketing assistance for your project: Consulting, branding, new media, publicity, email campaigns, SEO, Internet advertising, behavioral target marketing, collateral, Internet launches, advertising, & custom research. We also offer online & offline campaign tracking! Since 1986.

Contact Bruce Cotton at 910-509-1500, or email me at bc@adwork.com. Thanks! Member Urban Land Institute (ULI)

Email Marketing

Ideeli launches customer retention e-mail marketing campaign
Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery. […]
StrongMail acquires two firms to expand services
E-mail marketing firm StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients. […]
Discovery Channel launches integrated effort for 'Deadliest Catch' finale
The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter. […]
IFC Center launches e-mail campaign for fifth anniversary
The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary. […]
Inbox Insider: Want to be 'down with the kids?' Don't pander
I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue. […]
Inbox Insider: Want to be 'down with the kids?' Don't pander
I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue. […]
It's all about who you know
As we know, e-mail marketing is one of the most valued tools in direct marketing. […]

TechDirt… ah yes, one of my favorites

Software Firms Overwhelmingly Against Patents
There's been plenty of talk about whether or not software patents should be legal, and one of the "debates" we often run into in the comments is over whether or not the "software industry" really believes in patents or not. Some patent system supporters claim that most of the industry does, in fact, support patents, but it's a n […]
Second Lawsuit Over School Webcams Involves Student Who Was Photographed 469 Times Over 2 Months
Remember the school district in suburban Philadelphia involved in a lawsuit over secretly taking webcam images of students? The school initially denied things, and later said that it had only used the feature 42 times to help find lost or stolen laptops. However, a law firm brought on by the school to investigate its use of the LanRev system found 58,000 ima […]
Perfect 10 Loses Again, As Court Says DMCA Notices Need To Be Properly Filed
Just last week we were talking about Perfect 10's lawsuit against Google in Canada, where we noted that in Perfect 10's own bragging press release, it effectively admits that its takedown filings were not properly filed. They admit that they just sent images to Google saying that it owned the images, without telling Google where they were actually […]
Old Spice Man Gets Backed Up With A Few Numbers, Sales Up 107 Percent
With all of the buzz lately around the fantastically successful Old Spice campaign, some numbers are finally starting to trickle in about whether or not the campaign actually translated into more sales of the body wash. Although initial reports suggested that the ads did little to boost sales, according to Nielsen, sales of the body wash rose 107 percent in […]
Michael Jackson's Estate Complains About Dancing MJ Zombie In Game
ReallyEvilCanine alerts us to the news that the game Plants vs. Zombies has decided to change its dancing zombie, because Michael Jackson's estate complained that the zombie looked too much like Jackson. It's true. The zombie is obviously designed to look like Michael Jackson, and my guess (details are lacking) is that the estate threatened a publi […]
Lawyer For Mother Accused Of Killing Baby, Threatens Separate Lawsuit Over People Copying His Facebook Photos
Ah, the perils of lawyers confused about the internet. Reader kb alerts us to the news of lawyer Jose Baez, who apparently has received plenty of attention for defending Casey Anthony, a mother who stands accused of killing her 2-year-old child. Apparently, some of the blogs that are reporting on the case pulled some photos from Baez's Facebook profile […]
Barney Frank's Attempt To Allow & Tax Online Gambling Moves Forward (Again)
Back in 2006, some politicians included a bill that effectively banned online gambling as a part of a law designed to protect our ports (don't ask what one has to do with the other). Pretty much since then, Rep. Barney Frank has been seeking to legalize online gambling (in order to tax it), and he just got a step closer to that as the House Finance Comm […]
Colbert Helps Save World From Polka Pirates
A few of you have sent in the fact that the Colbert Report recently did a fun segment about a guy arrested for selling polka DVDs: The Colbert ReportMon - Thurs 11:30pm / 10:30cNailed 'Em - Polka Piracywww.colbertnation.comColbert Report Full Episodes2010 ElectionFox News For all the talk we hear about how DVD counterfeiters are connected to "organ […]
Yes, People Can Comment On Content Business Models Without Having Produced Hit Content
We've seen it over and over again in the comments on Techdirt. We'll talk about the impact of copyright or patents, and a lawyer will claim that unless we're an IP lawyer, we should not comment. Or we'll talk about content business models for the music or movie industry, and someone will claim that until we've had a hit song or movie […]
Wikileaks Afghan War Document Leak Again Raises Questions: Treason Or Whistleblowing?
A few weeks back, as part of our discussion on the arrest of Bradley Manning for handing over classified documents to Wikileaks, we questioned where to draw the line between "whistleblowing" and "criminal" leaking of military secrets. At the time, we compared the situation to Daniel Ellsberg and the Pentagon Papers. With the the new leak […]

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Club, Spa, Resort & Healthcare Marketing – U.S., Latin America, and the Caribbean